LINKEDIN CTV PRODUCT OVERVIEW VIDEO

PRODUCT MARKETING LEAD
GTM STRATEGY LEAD
EXECUTIVE PRODUCER

LinkedIn’s Connected TV (CTV) extends B2B campaigns to premium streaming environments, reaching professional audiences beyond the feed.

Goal
Highlight LinkedIn CTV’s ability to connect brand storytelling with measurable business outcomes across channels. This included messaging, positioning, competitive differentiation, and integrated sales enablement.

Results
$30M+ in bookings within 6 months of launch. Joint partnership with NBCUniversal for LinkedIn CTV Select, providing advertising opportunities to run exclusively on NBCU platforms.