LinkedIn’s Conversions API (CAPI) enables advertisers to send conversion data directly from their servers to LinkedIn, improving measurement accuracy and performance.

Goal
Position CAPI as a must-have for B2B marketers through compelling narratives, social campaigns, sales enablement and event activations.

Results
Over $850M in recognized revenue within the first 12 months of launch, beating our target by 22%. Set to reach over $1.5B in 2026.